eFunds Corporation Becomes EFD, the Payments Solutions Company

EFD Simplifies Go-to-Market Strategy Focusing on Enterprise Payments and Data & Decisioning Solutions (Market Wire – March 5, 2007)

eFunds Corporation, the company that delivers innovative enterprise payments and data & decisioning solutions, today announced the global launch of its new corporate brand, now known simply as EFD. The company will transition to the new name, which is also its stock ticker symbol, over the next 18-24 months, during which time it will be known as EFD, eFunds Corporation. The move to EFD is closely tied to the evolution of the company's comprehensive value proposition around enterprise payments and data & decisioning solutions for global financial institutions, networks, merchants and large enterprises. Increasingly, these businesses are faced with growing pressure to optimize global payment processing operations, open more of the right customer accounts, and address fraud across the enterprise. To address this, they are turning to flexible, innovative solutions designed to increase the value of customer relationships while improving operational efficiency. The EFD value proposition is based on more than 35 years of experience in enterprise payments and data & decisioning expertise, leveraging industry-leading brands including EFD ChexSystems(SM), EFD DebitBureau, EFD DataNavigator, EFD CONNEX and EFD Prepaid Solutions. EFD customers will continue to benefit from the company's flexible delivery capabilities, which provide the option to run solutions as software, services or anything in between. Customers will also be able to take advantage of EFD's component business model, which provides the flexibility to integrate proven components within strategic enterprise solutions designed to solve more complex business problems. "As EFD, we are proud to present a new face to the world that comes at a time when global financial institutions, networks, merchants and large enterprises are looking for straightforward, yet comprehensive solutions to their biggest problems," said Paul F. Walsh, chairman & chief executive officer, EFD, eFunds Corporation. "Even more than our technology and data, these customers choose us for the business insight we deliver -- how we transform the complex requirements of a rapidly changing industry into solutions that help them acquire the right customers, serve them more efficiently and keep them."