Tuesday, February 2, 2010

Kofax Enhances Capture Products

By Mark Brousseau

Kofax is seeing traction among small and medium-sized businesses for its Kofax Express solution. Now, the vendor hopes to continue this momentum with the release of Version 2.0 of the product.

Kofax Express is an all-in-one scan-to-archive software package for image capture applications.

Kofax Express 2.0 offers incremental enhancements, including an improved user experience and ease of use, extended support for PDF and PDFa, and upgrades in the way users input documents, Andrew Pery, chief marketing officer at Kofax, told me during a product briefing yesterday afternoon.

"The traction for Kofax Express is coming through our channel," Pery said. "They are focusing on the small to medium-sized segment of the capture market." Kofax resellers are seeing interest across vertical markets, Pery explained, including healthcare, manufacturing, and local governments.

"Even though data capture technology has been around for a long time, there is still a lot of paper in smaller enterprises. Companies recognize the value of utilizing data capture to take costs out of the business," Pery said, predicting single-digital growth for Kofax Express. "Kofax Express is moving capture into the mainstream. This allows us to move down market and defend our market position."

In the higher volume market, Kofax has made significant improvements to the ease of administration and deployment to its Kofax Capture 9 solution. Kofax is positioning the product as the enterprise standard to support multiple instances. "Over the last eight months, we have seen increased adoption of Kofax Capture 9 an enterprise standard," Pery said. "For instance, we're seeing a renaissance in mail room automation. Companies are trying to take significant costs out of the business."

Companies also are looking to streamline downstream business processes. The goal is to address the intricacies of capture enterprises to improve customer service and strengthen customer relationships. "If you take a look at invoice processing, the only thing that matters is exceptions processing," Pery explained. "That's where the cost is. That's where the service issues are. Once companies have addressed downstream business processes, there are significant strategic advantages," he added.

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