Showing posts with label iPhone. Show all posts
Showing posts with label iPhone. Show all posts

Saturday, February 12, 2011

Mobile technology in the spotlight at Capture 2011

Posted by Mark Brousseau

Smartphones are changing the way people shop, bank, communicate and travel. Now, these types of mobile devices are set to have a profound impact on how knowledge workers organize, access, and use business content, Anne Valaitis, associate director of image scanning trends for Infotrends, said during a keynote presentation this week at Capture 2011 in Dallas. In fact, the integration of mobile technology with data capture processes was a hot topic throughout the Capture 2011 conference.

“Mobile devices are changing how we read and work,” she said, noting that respondents to an Infotrends survey said they read 60 percent of their business documents on a screen versus paper. “As a result of mobile devices, we are accessing more content, in different ways,” Valaitis explained.

“Mobile technology is blurring the line between home and office and business and personal,” she said. Sixty percent of respondents to an Infotrends survey said they purchased their own smartphone or mobile handheld device, about half of the apps on these devices are for business, Valaitis noted.

The challenges facing data capture technology vendors and service providers today is to provide mobile tools and services that enable workers to easily plug into the existing IT infrastructure and business processes without increasing additional layers of complexity and cost, Valaitis explained.

Similarly, corporate IT departments must come to the table as an advocate for the mobile worker and help build bridges that will enable productivity, Valaitis said. “To this point, IT has had a hard time supporting these mobile technologies,” Valaitis said. But there is no time to waste. About half of the respondents to an Infotrends survey said they expect the amount of business-related work they conduct on their mobile phones to increase. What’s more, as knowledge workers return to the workforce, it’s likely they will rely on mobile technologies, Valaitis said: “It’s not clear whether they will work in an office, what tools they will need to be productive, or who will support their IT needs.

Workers already are increasingly mobile. Nearly 40 percent of respondents to an Infotrends survey said they were away from their primary work location at least once a month on business, she said.

What’s more, the evolution of technologies such as GoogleDocs will likely drive mobile adoption. “As some point, GoogleDocs will make it easier to create and edit documents in the cloud,” she said.

Valaitis also foresees growing acceptance of consumer technologies such as social media in the workplace. “Facebook is not just a personal media anymore,” she said, pointing to Goldman Sachs abolishing its policy forbidding Facebook use at work. “It is increasingly being used for business.”

What do you think?

Monday, January 11, 2010

Mobility Brings ... Hope?

Posted by Mark Brousseau

Nokia CEO Olli-Pekka Kallasvuo told attendees at the International Consumer Electronics Show that the world's developing economies are places of increasing opportunity and upward mobility, where wealth is being created at an incredible rate and business opportunities abound - in part due to the spread of mobile communications.

"Mobile communications have played a big role in bringing hope and higher living standards to literally billions of people," Kallasvuo said during a keynote speech. "The trend promises to accelerate in the coming decade, as the power and capabilities of smartphones spread across the globe."

Kallasvuo discussed how innovators, particularly software developers, can join Nokia in its efforts to be a force for good by helping to accelerate development in these growth markets. He announced the $1 million Nokia Growth Economy Venture Challenge - a $1 million investment from Nokia to encourage innovators and developers to come up with innovate ways to help people and promote upward mobility around the world.

"We've seen what the tech community can do when it focuses on problems that are also opportunities," Kallasvuo said. "We want to channel that energy toward improving lives in the developing world."

Kallasvuo noted that there are about 4.6 billion mobile subscriptions among the planet's 6.8 billion people today. "For the majority of the world's people, their first and only access to the Internet will be through a mobile device - not a PC. And this access is spreading very, very fast."

"In China, every month more than 7 million people gain access to the Internet for the first time, and mostly on mobile devices," he said. "This trend shows no signs of slowing. The mobile device has become a necessity for upward mobility."

Kallasvuo spoke of the importance of understanding every market in which a company does business.

"Business people often tend to lump all of the growing countries outside the West into one category. They call them 'developing countries,' 'emerging countries' or 'emerging markets.' Each of these markets is uniquely different and complex. A one-size-fits-all approach just doesn't work."

Kallasvuo shared the CES stage with Jan Chipchase, whom he described as the "Indiana Jones of Nokia." Chipchase travels the far corners of the world to help Nokia understand how people live and how mobile phones might help them to live better.

"People around the world have shown us that adversity leads to real innovation," said Chipchase. "People in some of the world's most remote and poorest countries have inspired us and amazed us. They know what they need and they find ways to make it happen."

Thursday, October 29, 2009

iPhone App for Car Payments

Posted by Mark Brousseau

Mercedes-Benz launched an iPhone application that allows customers to make a car payment, calculate the amount needed to pay off the loan, locate dealers and find customer service numbers. The Mercedes-Benz website describes it as the "coolest way to make a payment."

Some people might hear this news and think "we better do something with mobile", but Forrester Research recommends that companies use the POST (People Objective Strategy Technology) method to determine which technologies they deploy. The POST method starts with the P, understanding the People that the company serves and how they use their mobile devices. People fall into six major categories in terms of mobile phone usage. Nineteen percent (Inactives) do not own a mobile phone, 35 percent (Talkers) only use the voice features of their mobile phone and 13 percent (Communicators) use no data service other than text messaging. The next three categories use more features of their mobile phones; categories do overlap. 19 percent (Connectors) send or receive email on their mobile phones but use the mobile Internet less than weekly. Twenty percent (Entertainers) stream music or video and purchase music over their mobile phones. Twelve percent (SuperConnecteds) use the mobile Internet and log onto social networking sites from their mobile phones at least once a week.

Forrester Research says that after they understand the people they are serving, companies can then set their Objectives and determine what Strategy will accomplish their objectives. The final step is then to choose the technology that will enable the company to meet their strategy. The technology decision comes last in the process, not first, warns Forrester.

What do you think?

Sunday, September 13, 2009

iPhone Users Doing Mobile Banking

Posted by Mark Brousseau

Mobile banking is quickly moving from a “techie” to mainstream capability that is changing how consumers manage their finances today, which in turn will change how consumers pay for goods in the future. That's according to a new report from Javelin Strategy & Research (www.javelinstrategy.com).

“Mobile banking is quickly moving from infancy to commonplace, which will help separate the winners from losers in banks’ ability to attract and keep technology-loving consumers,” said Mary Monahan, Research Director and Managing Partner. “Consumers are hungry for the ‘always-on’ and ‘real time’ ability to monitor and manage their money, and mobile banking serves that need better than any other.”

Among the findings of the report:

... Nearly half of mobile-phone owners currently have access to mobile banking today.
... By 2014, 45% of mobile-phone users will actually use mobile banking.
99 million U.S. adults will conduct mobile banking transactions at least once per year by 2014 – with 52% of mobile-phone users relying on smartphones.
... Mobile banking will rival online banking, with the former used as a “remote control” and the latter as a detailed form of control panel for more complex transactions.
... AT&T has the highest number of mobile bankers due to the iPhone’s influence, while Verizon Wireless has the lowest penetration for mobile bankers among the top tier U.S. wireless carriers.

“Mobile banking is quickly becoming an essential consumer capability,” said Mark Schwanhausser, Financial Services Channels Analyst. “Just as the iPod changed the music industry and their business models, our data shows that iPhone users are changing the banking industry by leading the way in monitoring and managing finances through mobile devices.”

What do you think? Post your comment below.

Wednesday, August 19, 2009

ET Phone Home

Posted by Mark Brousseau

Vijay Balakrishnan, president of StratEx LLC (770-598-5747, www.stratexllc.blogspot.com) passes along an article he wrote on the recent announcement by USAA that it will allow its customers to make deposits by iPhone:

Mobile phone cameras have captured images of everything from election protests in Iran to the recent tragic collision of a helicopter and a small plane over the Hudson River. So, what could one possibly add to the list of things that would intrigue mobile shutterbugs? With apologies to Mr.McGuire in the movie The Graduate, "I have just one word for you. Just one word.....checks."

The recent announcement from USAA, allowing its customers to make deposits by sending images of checks taken with their Apple iPhones, brings together technologies from the 19th and 21st centuries. Until the advent of Check 21, the movement of deposited funds depended on the physical transport of paper. An extensive retail branch network was developed to act as collection points for deposited paper. USAA, which serves 7.2 million active and retired members of the U.S. military and their families from one branch in San Antonio, has consistently used technology to turn conventional wisdom on its head. Three years ago, it announced its Deposit @Home service that allows customers to make deposits by sending images of checks scanned at home. Despite early scepticism from many, USAA claims 150,000 users. The addition of mobile smart phones takes the remote capture notion even further.

In addition to this announcement, mobile deposit technology provider Mitek Corporation has announced relationships with Fiserv, RDM, NCR, and J&B Software to take the capability to their customers. As these formidable players get past their pilots and launch offerings, we will likely see more financial institutions make mobile deposit services available.

What about fraud, you say? Doesn't Check 21 require account and transit information to be read magnetically to ensure security? While I admit that the prospect of sensitive check images flying through the air can be unnerving, and there are issues of authentication, privacy and data integrity that need to considered (another post, another day), the fact is that there is no regulation that requires that the magnetic ink character recognition (MICR) information be read magnetically. In fact, Check 21 is silent on the subject. Thus absent regulation, it falls to the individual financial institution's tolerance for risk, versus the obvious convenience of the service.

There are two factors that can mitigate risk to some extent: the old dictum of knowing your customer (KYC), and the option to delay funds availability until the check has cleared. I believe we will see the adoption of mobile deposit capture in defined communities such as the USAA customer franchise, where the financial institution has a very good idea of risk exposure. Credit unions with well defined memberships are more likely to offer this service than banks (and like USAA, most credit unions are also not extensively branched allowing them to make virtue out of necessity). We will likely see the service offered to the "safest" customers first, based on their deposit history, followed by a gradual expansion using funds availability agreements as a tool to calibrate exposure.

The banking community at large has a different challenge. Deposit acceptance is arguably the raison d'etre for large retail branch networks. Remote capture in general, and mobile deposit in particular, poses an interesting channel conflict paradox (see BAI Insights for a summary of a presentation I did with Bob Meara from Celent on the RDC/Branch paradox). Thus, my take is that banks (particularly the larger ones) will perceive mobile deposit as a bridge over troubled waters and be reluctant to put their branch network at risk.

While I don't see the airways saturated with check images from mass deployment, I believe mobile deposit will do well through niche (not necessarily small) adoption. Technology providers, transaction processors, and financial institutions all have different but related niche marketing challenges ahead. Astute target market selection will likely govern success. The alignment of factors like service and product features, pricing (ex: who pays for the data plan for zapping all those images, and what's the payback?), as well as path-to-market partnerships, are imperatives to be carefully considered.

What do you think? Post your comment below.