ibml Business Solution Consultant Curtis Williams sees an alligator up-close at Celebration, Florida, during downtime at last week's Fusion conference.
Showing posts with label FUSION. Show all posts
Showing posts with label FUSION. Show all posts
Tuesday, May 17, 2011
The alligator and the vendor
Posted by Mark Brousseau
ibml Business Solution Consultant Curtis Williams sees an alligator up-close at Celebration, Florida, during downtime at last week's Fusion conference.
ibml Business Solution Consultant Curtis Williams sees an alligator up-close at Celebration, Florida, during downtime at last week's Fusion conference.
Friday, May 6, 2011
Alligators at Fusion 2011
Posted by Mark Brousseau
Folks arriving this weekend for Fusion 2011 may be surprised to see alligators(!) in the atrium of the Gaylord Palms Resort and Convention Center in Florida.
Thursday, December 30, 2010
Don't Forget to Network on New Year's Eve
Posted by Mark Brousseau
It’s that time of year again! Time for all those get-togethers that come with the season. If you’re one of the millions of Americans looking for work, however, you’re probably not in much of a celebrating mood. And spreading good cheer at party after party is likely the last thing you’ve felt like doing. For you (and so many others), it’s job search crunch time.
Maribeth Kuzmeski stresses that if you’re seeking employment or looking to take that next step in your career, this is the year you should focus less on the open bar and those trays of tempting hors d’oeuvres and more on maximizing events to make connections that will land you that great new job.
“The holiday season means plenty of opportunities to meet new and interesting people,” says Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life and the new book …And the Clients Went Wild! How Savvy Professionals Win All the Business They Want.
“There’s no other time of the year when you’ll have so many events to attend that also translate to more opportunities to network! If you go into them armed and ready to make the most of your time with everyone you encounter, you just might walk away with a ton of new job contacts and maybe even an interview.”
Kuzmeski is an expert at helping businesses and individuals create strong business relationships that will help them get ahead regardless of their professions.
“Great networkers are capable of leaving something behind with everyone they encounter—a thought, a memory, or a connection. This is exactly what you need to do if you are currently in the job market. You need to make strong connections, become a relationship builder. You want to be the first person who comes to mind when someone in your network hears about a great job opening.”
Below Kuzmeski offers advice for how you can network your way to a great new job for the New Year:
Think like an introvert—if you have to go, have a plan. Social events can be nerve-racking, especially when you have so much on the line, as many unemployed partygoers will. But instead of succumbing to your clammy hands and being a wallflower all night, formulate a plan of action ahead of time that will help you make the most of every event. Doing so will ensure that you make all the right connections, and it will help to alleviate all that pre-party social anxiety.
“First, think about which contacts are the most important to you—maybe the HR rep for a company you’ve been eying is there or maybe there are a few people you want to ask about possible openings at their companies—and make a point to speak to each of them during the event (instead of hiding behind the dessert bar the entire night!),” says Kuzmeski. “Find out who will be attending the event. Do some research online or on social networking sites like LinkedIn to learn about attendees. You may even want to consider asking the host for a guest list. Pick five people with whom you definitely want to speak while you are there, and don’t avoid the big names. Make sure you challenge yourself by making an effort to connect with at least one top dog.”
Let them do the talking. (You ask the questions!) There’s nothing worse than coming away from a great networking opportunity realizing that you never got to the point. For example, maybe you learned a big-time CEO’s favorite basketball team, but you have no idea if he is planning on hiring in the new year. As you work the crowds, be sure to have more in your arsenal than small talk. Kuzmeski suggests coming up with a list of questions to use on your fellow party guests. Here are a few great ice breakers to get the ball rolling:
Where did you grow up?
Do you still have family there?
How are your kids?
What do you think about…? (Complete this question with something from current events, your town or city’s local news, or a recent event in your industry.
Remember, it is always a good idea to avoid topics that can lead to contentious conversations, e.g., religion, politics, etc.)
Once the conversation is flowing freely, then you can move on to the questions that might help you land the new job:
How did your company do this year?
I heard you have a great (fill in your expertise) department. Do you think you will be expanding any time soon?
What’s your biggest challenge? (After you hear the answer to this one, if you can, describe how you might be able to help this new contact overcome his challenge.)
“After he answers you, it’s always a good idea to follow up with a secondary question that encourages him to tell you more,” Kuzmeski adds. “The more he talks and you listen, the more he will like you because you are showing genuine interest in him. Pretty soon, he will be asking you questions, and a valuable business connection will have been made!”
Be prepared to pitch yourself in fifteen seconds. It’s no doubt that you have a lot of qualifications and experience. So much that you could probably go on for hours about yourself. But the harsh reality is that no one (except for your mom!) wants to hear that much about your accomplishments. Kuzmeski says that when you’re meeting new people at parties, you should resist the urge to start presenting your résumé word-for-word. Instead, prepare a short, fifteen-second elevator pitch that hits on your career high points and top skills. Think about what’s unique about what you have done and what will stand out in a room full of people who are also talking about themselves. Be sure that whomever you speak with will still remember you at the end of the night.
“The key to an effective pitch is keeping it short while still including your biggest wins,” Kuzmeski explains. “For example, I’ve had great success with the following pitch about myself: ‘Hi! My name is Maribeth Kuzmeski. I own a marketing consulting firm, Red Zone Marketing, which employs seven people who are all focused on helping companies find more business. I’ve worked with an NBA basketball team, with U.S. senators, financial advisors, and mutual fund companies. I’ve even closed a sale while upside down in an aerobatic biplane at 3,000 feet above ground.’ I find that it is hard for most people to walk away without asking me about that last part or which NBA team or U.S. senators I’ve worked with. Be creative and think about how you can frame your accomplishments in a way that gets other guests’ attention. Once you have their attention, the door is open for you to tell more about yourself, find out more about them, and start connecting your way to a new job.”
The party may end, but your connection shouldn’t. It’s a busy time of year, and if you’re meeting tons of people at parties and other networking events, it can be hard to keep track of what you told to whom, who gave you what advice, and whom you agreed to meet with to discuss your qualifications next Monday. Following an event, be proactive. Spend ten minutes cementing your connections by creating a database that allows you to keep track of all the connections you’ve made. Include reminders to yourself of interesting or remarkable things that people said or that you learned so that you won’t forget them and can refer back to them in later conversations. And be sure to use social media to keep in touch.
“Use LinkedIn or other social networking tools to invite your new contacts to connect with you,” Kuzmeski says. “Share something the person said to you at the event that you really enjoyed or remind her of a connection point you made. (For example, if you discovered you both like the same sports team, you might say, ‘Let’s hope the So-and-Sos get a win this weekend!’). If you can, send her something that shows you care about her business. It might be an article about her industry or even a referral for someone you know would benefit from that company’s help. Whatever it is, create a course of action that will help you further connect with these important individuals. Soon, they will be seeking you out because you’ve piqued their interest with the impression you have made!”
Remember, who they know matters too. You’re going to meet a ton of people during the height of party season. Some of them will have direct connections to companies you want to work for, but many others will not. Remember, just because “Sam,” who manages a small widget-making factory in Reno, isn’t going to hire you for his company doesn’t mean that he doesn’t have a brother-in-law who happens to have a best friend who works at a software company that’s hiring.
“The focus of networking should not be on gaining an immediate job offer from the people you network with,” says Kuzmeski. “In fact, that tactic almost never works. The goal should, instead, be to build a mutually beneficial relationship with someone who may never even be able to give you a job, but might know someone who can. When you start a conversation with someone, commit. Follow it to its conclusion and you never know what you will find out. Giving up on someone just because you don’t think he can help you is the absolute opposite of being a master connector.”
Even family functions are networking opportunities. Sometimes the most obvious connections are the ones most easily ignored. Just because you may be at a mandatory family meal doesn’t mean there’s no opportunity for networking. When you are building your network or considering who might be able to lend you a helping hand during your job search, don’t forget about the fruit closest to the ground.
“Again, think about the people close to you, who might have huge networks of their own,” says Kuzmeski. “For example, maybe your mom is or used to be a teacher. She’s had contact with tons of parents over the years who just might be working at a company that could hire you. Or maybe your best friend is in a completely different industry from you, but he has a huge network of friends on Facebook. Maybe your sister-in-law has a client who told her he is desperate for help. You never know how a great opportunity will present itself. Don’t count anyone out of your networking efforts, especially those who are the closest to you and therefore the most willing to help.”
Give yourself the gift of a professional organization membership. If you’ve been avoiding joining the association of your profession, there is no better time to make the move than right now. First of all, they might be offering a special holiday membership fee. Secondly, what better way to find a job doing what you love to do than by joining a group of like-minded professionals whose employers just might be hiring?
“In order to meet people within your industry this time of year, add trade shows and seminars to your list of holiday parties,” recommends Kuzmeski. “These events and organizations provide great opportunities to help you get your name out in your industry. Again, you might not find someone who is going to hire you on the spot, but you will have the chance to meet people who have the potential to hire you in the future. And while you can’t exactly lug a stack of résumés to your wife’s work party, you can certainly take hard copies of your résumé and of course business cards to these kinds of events. The more people within your industry or profession who know you the better.”
Volunteer. When you think of volunteering, you might not immediately think, Great job finding opportunity, but it actually can be. It’s the time of year for tons of holiday parties, but there are also tons of volunteering opportunities that offer a great way to sneak in some networking. For example, if you are in marketing, volunteer to work with a nonprofit and offer to send out a fundraising/marketing piece that will help them tap into people’s giving spirit and raise some money for the organization. “There are usually many hands that go into keeping a nonprofit running,” says Kuzmeski. “Volunteering provides you the opportunity to meet them. And remember, you don’t necessarily have to be doing anything that is connected to your profession. Simply volunteering at a place with a cause you are passionate about will provide you the chance to get in front of a lot of great connectors you might not have met otherwise.”
“If being unemployed or just unhappy in your current job has zapped all of the energy and motivation from you, don’t throw out those party invitations just yet,” says Kuzmeski. “RSVP with a ‘yes!’ and resolve that you won’t leave any event without having made a couple of great new job connections. Approach each party as the first step to getting a job interview. Put yourself out there, make the first move, and be yourself. It is the best way to kick off 2011 sitting in your office at a great new job.”
What do you think?
It’s that time of year again! Time for all those get-togethers that come with the season. If you’re one of the millions of Americans looking for work, however, you’re probably not in much of a celebrating mood. And spreading good cheer at party after party is likely the last thing you’ve felt like doing. For you (and so many others), it’s job search crunch time.
Maribeth Kuzmeski stresses that if you’re seeking employment or looking to take that next step in your career, this is the year you should focus less on the open bar and those trays of tempting hors d’oeuvres and more on maximizing events to make connections that will land you that great new job.
“The holiday season means plenty of opportunities to meet new and interesting people,” says Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life and the new book …And the Clients Went Wild! How Savvy Professionals Win All the Business They Want.
“There’s no other time of the year when you’ll have so many events to attend that also translate to more opportunities to network! If you go into them armed and ready to make the most of your time with everyone you encounter, you just might walk away with a ton of new job contacts and maybe even an interview.”
Kuzmeski is an expert at helping businesses and individuals create strong business relationships that will help them get ahead regardless of their professions.
“Great networkers are capable of leaving something behind with everyone they encounter—a thought, a memory, or a connection. This is exactly what you need to do if you are currently in the job market. You need to make strong connections, become a relationship builder. You want to be the first person who comes to mind when someone in your network hears about a great job opening.”
Below Kuzmeski offers advice for how you can network your way to a great new job for the New Year:
Think like an introvert—if you have to go, have a plan. Social events can be nerve-racking, especially when you have so much on the line, as many unemployed partygoers will. But instead of succumbing to your clammy hands and being a wallflower all night, formulate a plan of action ahead of time that will help you make the most of every event. Doing so will ensure that you make all the right connections, and it will help to alleviate all that pre-party social anxiety.
“First, think about which contacts are the most important to you—maybe the HR rep for a company you’ve been eying is there or maybe there are a few people you want to ask about possible openings at their companies—and make a point to speak to each of them during the event (instead of hiding behind the dessert bar the entire night!),” says Kuzmeski. “Find out who will be attending the event. Do some research online or on social networking sites like LinkedIn to learn about attendees. You may even want to consider asking the host for a guest list. Pick five people with whom you definitely want to speak while you are there, and don’t avoid the big names. Make sure you challenge yourself by making an effort to connect with at least one top dog.”
Let them do the talking. (You ask the questions!) There’s nothing worse than coming away from a great networking opportunity realizing that you never got to the point. For example, maybe you learned a big-time CEO’s favorite basketball team, but you have no idea if he is planning on hiring in the new year. As you work the crowds, be sure to have more in your arsenal than small talk. Kuzmeski suggests coming up with a list of questions to use on your fellow party guests. Here are a few great ice breakers to get the ball rolling:
Where did you grow up?
Do you still have family there?
How are your kids?
What do you think about…? (Complete this question with something from current events, your town or city’s local news, or a recent event in your industry.
Remember, it is always a good idea to avoid topics that can lead to contentious conversations, e.g., religion, politics, etc.)
Once the conversation is flowing freely, then you can move on to the questions that might help you land the new job:
How did your company do this year?
I heard you have a great (fill in your expertise) department. Do you think you will be expanding any time soon?
What’s your biggest challenge? (After you hear the answer to this one, if you can, describe how you might be able to help this new contact overcome his challenge.)
“After he answers you, it’s always a good idea to follow up with a secondary question that encourages him to tell you more,” Kuzmeski adds. “The more he talks and you listen, the more he will like you because you are showing genuine interest in him. Pretty soon, he will be asking you questions, and a valuable business connection will have been made!”
Be prepared to pitch yourself in fifteen seconds. It’s no doubt that you have a lot of qualifications and experience. So much that you could probably go on for hours about yourself. But the harsh reality is that no one (except for your mom!) wants to hear that much about your accomplishments. Kuzmeski says that when you’re meeting new people at parties, you should resist the urge to start presenting your résumé word-for-word. Instead, prepare a short, fifteen-second elevator pitch that hits on your career high points and top skills. Think about what’s unique about what you have done and what will stand out in a room full of people who are also talking about themselves. Be sure that whomever you speak with will still remember you at the end of the night.
“The key to an effective pitch is keeping it short while still including your biggest wins,” Kuzmeski explains. “For example, I’ve had great success with the following pitch about myself: ‘Hi! My name is Maribeth Kuzmeski. I own a marketing consulting firm, Red Zone Marketing, which employs seven people who are all focused on helping companies find more business. I’ve worked with an NBA basketball team, with U.S. senators, financial advisors, and mutual fund companies. I’ve even closed a sale while upside down in an aerobatic biplane at 3,000 feet above ground.’ I find that it is hard for most people to walk away without asking me about that last part or which NBA team or U.S. senators I’ve worked with. Be creative and think about how you can frame your accomplishments in a way that gets other guests’ attention. Once you have their attention, the door is open for you to tell more about yourself, find out more about them, and start connecting your way to a new job.”
The party may end, but your connection shouldn’t. It’s a busy time of year, and if you’re meeting tons of people at parties and other networking events, it can be hard to keep track of what you told to whom, who gave you what advice, and whom you agreed to meet with to discuss your qualifications next Monday. Following an event, be proactive. Spend ten minutes cementing your connections by creating a database that allows you to keep track of all the connections you’ve made. Include reminders to yourself of interesting or remarkable things that people said or that you learned so that you won’t forget them and can refer back to them in later conversations. And be sure to use social media to keep in touch.
“Use LinkedIn or other social networking tools to invite your new contacts to connect with you,” Kuzmeski says. “Share something the person said to you at the event that you really enjoyed or remind her of a connection point you made. (For example, if you discovered you both like the same sports team, you might say, ‘Let’s hope the So-and-Sos get a win this weekend!’). If you can, send her something that shows you care about her business. It might be an article about her industry or even a referral for someone you know would benefit from that company’s help. Whatever it is, create a course of action that will help you further connect with these important individuals. Soon, they will be seeking you out because you’ve piqued their interest with the impression you have made!”
Remember, who they know matters too. You’re going to meet a ton of people during the height of party season. Some of them will have direct connections to companies you want to work for, but many others will not. Remember, just because “Sam,” who manages a small widget-making factory in Reno, isn’t going to hire you for his company doesn’t mean that he doesn’t have a brother-in-law who happens to have a best friend who works at a software company that’s hiring.
“The focus of networking should not be on gaining an immediate job offer from the people you network with,” says Kuzmeski. “In fact, that tactic almost never works. The goal should, instead, be to build a mutually beneficial relationship with someone who may never even be able to give you a job, but might know someone who can. When you start a conversation with someone, commit. Follow it to its conclusion and you never know what you will find out. Giving up on someone just because you don’t think he can help you is the absolute opposite of being a master connector.”
Even family functions are networking opportunities. Sometimes the most obvious connections are the ones most easily ignored. Just because you may be at a mandatory family meal doesn’t mean there’s no opportunity for networking. When you are building your network or considering who might be able to lend you a helping hand during your job search, don’t forget about the fruit closest to the ground.
“Again, think about the people close to you, who might have huge networks of their own,” says Kuzmeski. “For example, maybe your mom is or used to be a teacher. She’s had contact with tons of parents over the years who just might be working at a company that could hire you. Or maybe your best friend is in a completely different industry from you, but he has a huge network of friends on Facebook. Maybe your sister-in-law has a client who told her he is desperate for help. You never know how a great opportunity will present itself. Don’t count anyone out of your networking efforts, especially those who are the closest to you and therefore the most willing to help.”
Give yourself the gift of a professional organization membership. If you’ve been avoiding joining the association of your profession, there is no better time to make the move than right now. First of all, they might be offering a special holiday membership fee. Secondly, what better way to find a job doing what you love to do than by joining a group of like-minded professionals whose employers just might be hiring?
“In order to meet people within your industry this time of year, add trade shows and seminars to your list of holiday parties,” recommends Kuzmeski. “These events and organizations provide great opportunities to help you get your name out in your industry. Again, you might not find someone who is going to hire you on the spot, but you will have the chance to meet people who have the potential to hire you in the future. And while you can’t exactly lug a stack of résumés to your wife’s work party, you can certainly take hard copies of your résumé and of course business cards to these kinds of events. The more people within your industry or profession who know you the better.”
Volunteer. When you think of volunteering, you might not immediately think, Great job finding opportunity, but it actually can be. It’s the time of year for tons of holiday parties, but there are also tons of volunteering opportunities that offer a great way to sneak in some networking. For example, if you are in marketing, volunteer to work with a nonprofit and offer to send out a fundraising/marketing piece that will help them tap into people’s giving spirit and raise some money for the organization. “There are usually many hands that go into keeping a nonprofit running,” says Kuzmeski. “Volunteering provides you the opportunity to meet them. And remember, you don’t necessarily have to be doing anything that is connected to your profession. Simply volunteering at a place with a cause you are passionate about will provide you the chance to get in front of a lot of great connectors you might not have met otherwise.”
“If being unemployed or just unhappy in your current job has zapped all of the energy and motivation from you, don’t throw out those party invitations just yet,” says Kuzmeski. “RSVP with a ‘yes!’ and resolve that you won’t leave any event without having made a couple of great new job connections. Approach each party as the first step to getting a job interview. Put yourself out there, make the first move, and be yourself. It is the best way to kick off 2011 sitting in your office at a great new job.”
What do you think?
Friday, September 24, 2010
10 Pitfalls to Avoid When Going Social
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that "up-and-coming" part—social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy...only to find that their valiant efforts are not getting the results they had hoped. If you're looking for fans, followers, and friends to build a Social Nation around your business, don't panic, says Barry Libert. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.
"It's true: there are countless benefits to joining what I call the Social Nation revolution—but just like any strategy for growth, social media isn't foolproof," points out Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. "If you don't want your company's social strategy to fall flat, there are some guidelines you'll need to follow."
Libert knows what he's talking about. After all, he's the Chairman and CEO of Mzinga, a company that provides social software to businesses. Quite literally, it's his job to be social media savvy. And he's adamant that before you start building your own Social Nation, you need to have a well-researched game plan.
"When it comes to building a successful social network for your company, you need to understand that there's a lot of prep work to be done," he explains. "You can't just set up a Facebook profile for your company, tweet once or twice a day, and expect public interest in your company to shoot through the roof. Far from it, actually."
Think about it this way: if you were in charge of your company's booth at a trade show or conference, you wouldn't just slap your company's logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Of course not. Yet that's exactly how some companies approach social media—and that's why so many of these initiatives fail.
"If you want to become a meaningful part of social conversations and interactions," explains Libert, "you've got to know who your target 'fan base' is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. You also need to make sure you have the wherewithal to commit to growing and sustaining your Social Nation, and you've got to make sure that you have buy-in from within your company. And that's just for starters."
Sure, it may sound intimidating, but don't give up yet. Half the battle is knowing which mistakes not to make, and Libert, in the book Social Nation, is eager to share the top 10 social media pitfalls he's seen organizations fall victim to in the past. Read on to discover what they are:
Pitfall #1: Running a Social Nation like a traditional business. If you want to run a social company, you first need to understand that almost everything you do is a two-way street. That is to say, you're not going to prosper if your products and services are designed solely by folks on the inside. You need to embrace the perspectives and contributions of your employees, as well as those of customers and partners.
Pitfall #2: Underinvesting in social initiatives and abandoning them too soon. Understand that a Social Nation is organic—it won't materialize with a proverbial snap of the fingers. Early on, you'll need to invest a good deal of time, thought, and money in attracting fans and followers—and your efforts will need to be sustained. Only after you've built a firm foundation will your social network begin to sustain itself through participant contribution and recommendation.
Pitfall #3: Neglecting to find ways to encourage and inspire your Social Nation's followers and fans. When you stop to think about it, you'll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. So for goodness' sake, respect what they have to say and take their input to heart!
Pitfall #4: Relying on a "build-it-and-they-will-come" mentality. Ummm...you don't really think that launching a new website and firing off posts at various online networking hotspots will bring fans and followers flocking, do you? Of course not! To some extent—usually a large one—you'll need to purposefully reach out to potential community members and make it worth their while to accept your invitation.
Pitfall #5: Delaying the process of going social. Contrary to what you may wish, your company doesn't have the luxury of waiting until it's "convenient" to go social. Why? Well, you have competitors, right? And if you don't start gathering loyal followers and fans now, there's a good chance that some other company will woo them first.
Pitfall #6: Underestimating the power of a Social Nation. If you believe that social networking is just a window dressing that your company "needs" (but not really), then think again. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.
Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation. Yes, set up a "focus group" of employees to serve as community leaders who will shepherd your company into the social networking world, but don't put all of the power in their hands. Social Nations are organic organizations, so the more people who are empowered to influence yours, the better.
Pitfall #8: Relying on traditional approaches when designing your Social Nation. A decade ago, you probably would have been horrified at the thought of releasing ideas and products into the hands of your customers before they were as complete as you could get them. With social networking, that monolithic approach is now becoming obsolete.
Pitfall #9: Developing your own social software and analytics solutions. You wouldn't dream of placing "remodeling the office" or "handling legal issues" in the Do It Yourself category, would you? Not too many would. Instead, you'd hire someone skilled in those areas. Do yourself a favor and use the same strategy when it comes to building your own Social Nation.
Pitfall #10: Getting caught without partners to help you succeed. Libert has alluded to this one before, but it bears specific emphasis: make sure that you truly treat your community members as partners, not just as fans or numbers. Yes, integrating into the social web (Facebook, Twitter, and other social networks) is key to your company's future success, but being connected to the social web is only a part of what you need to do. Shifting your business strategically, culturally, and operationally are key components to the equation.
What do you think?
"It's true: there are countless benefits to joining what I call the Social Nation revolution—but just like any strategy for growth, social media isn't foolproof," points out Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. "If you don't want your company's social strategy to fall flat, there are some guidelines you'll need to follow."
Libert knows what he's talking about. After all, he's the Chairman and CEO of Mzinga, a company that provides social software to businesses. Quite literally, it's his job to be social media savvy. And he's adamant that before you start building your own Social Nation, you need to have a well-researched game plan.
"When it comes to building a successful social network for your company, you need to understand that there's a lot of prep work to be done," he explains. "You can't just set up a Facebook profile for your company, tweet once or twice a day, and expect public interest in your company to shoot through the roof. Far from it, actually."
Think about it this way: if you were in charge of your company's booth at a trade show or conference, you wouldn't just slap your company's logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Of course not. Yet that's exactly how some companies approach social media—and that's why so many of these initiatives fail.
"If you want to become a meaningful part of social conversations and interactions," explains Libert, "you've got to know who your target 'fan base' is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. You also need to make sure you have the wherewithal to commit to growing and sustaining your Social Nation, and you've got to make sure that you have buy-in from within your company. And that's just for starters."
Sure, it may sound intimidating, but don't give up yet. Half the battle is knowing which mistakes not to make, and Libert, in the book Social Nation, is eager to share the top 10 social media pitfalls he's seen organizations fall victim to in the past. Read on to discover what they are:
Pitfall #1: Running a Social Nation like a traditional business. If you want to run a social company, you first need to understand that almost everything you do is a two-way street. That is to say, you're not going to prosper if your products and services are designed solely by folks on the inside. You need to embrace the perspectives and contributions of your employees, as well as those of customers and partners.
Pitfall #2: Underinvesting in social initiatives and abandoning them too soon. Understand that a Social Nation is organic—it won't materialize with a proverbial snap of the fingers. Early on, you'll need to invest a good deal of time, thought, and money in attracting fans and followers—and your efforts will need to be sustained. Only after you've built a firm foundation will your social network begin to sustain itself through participant contribution and recommendation.
Pitfall #3: Neglecting to find ways to encourage and inspire your Social Nation's followers and fans. When you stop to think about it, you'll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. So for goodness' sake, respect what they have to say and take their input to heart!
Pitfall #4: Relying on a "build-it-and-they-will-come" mentality. Ummm...you don't really think that launching a new website and firing off posts at various online networking hotspots will bring fans and followers flocking, do you? Of course not! To some extent—usually a large one—you'll need to purposefully reach out to potential community members and make it worth their while to accept your invitation.
Pitfall #5: Delaying the process of going social. Contrary to what you may wish, your company doesn't have the luxury of waiting until it's "convenient" to go social. Why? Well, you have competitors, right? And if you don't start gathering loyal followers and fans now, there's a good chance that some other company will woo them first.
Pitfall #6: Underestimating the power of a Social Nation. If you believe that social networking is just a window dressing that your company "needs" (but not really), then think again. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.
Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation. Yes, set up a "focus group" of employees to serve as community leaders who will shepherd your company into the social networking world, but don't put all of the power in their hands. Social Nations are organic organizations, so the more people who are empowered to influence yours, the better.
Pitfall #8: Relying on traditional approaches when designing your Social Nation. A decade ago, you probably would have been horrified at the thought of releasing ideas and products into the hands of your customers before they were as complete as you could get them. With social networking, that monolithic approach is now becoming obsolete.
Pitfall #9: Developing your own social software and analytics solutions. You wouldn't dream of placing "remodeling the office" or "handling legal issues" in the Do It Yourself category, would you? Not too many would. Instead, you'd hire someone skilled in those areas. Do yourself a favor and use the same strategy when it comes to building your own Social Nation.
Pitfall #10: Getting caught without partners to help you succeed. Libert has alluded to this one before, but it bears specific emphasis: make sure that you truly treat your community members as partners, not just as fans or numbers. Yes, integrating into the social web (Facebook, Twitter, and other social networks) is key to your company's future success, but being connected to the social web is only a part of what you need to do. Shifting your business strategically, culturally, and operationally are key components to the equation.
What do you think?
Sunday, May 9, 2010
Day One: Load In
Fusion has been a blast!
Roadies are everywhere. They’ve been setting up the expo hall, rigging the lights and sound, and hanging the video screens. We’re ready to rock ‘n’ roll!
The Dallas skies have been threatening all day, but they wouldn’t dare rain on this party. Inside the Gaylord the party is just getting started. Fans are arriving from far and wide, checking in at the registration desk, mobbing the bookstore, and attending the pre-conference sessions.
Anticipation is building for the opening reception at the Glass Cactus Nightclub, a two-story palace of 39,000 square feet overlooking scenic Lake Grapevine. Bruce Springsteen tribute group The B-Street Band will be on fire for the Fusion crowd.
Looking forward to a rockin’ opening session tomorrow at 7:45. The crowd is buzzing about a special announcement and surprise high-energy entertainment.
Ciao for now. Baby, we were born to run.
Roadies are everywhere. They’ve been setting up the expo hall, rigging the lights and sound, and hanging the video screens. We’re ready to rock ‘n’ roll!
The Dallas skies have been threatening all day, but they wouldn’t dare rain on this party. Inside the Gaylord the party is just getting started. Fans are arriving from far and wide, checking in at the registration desk, mobbing the bookstore, and attending the pre-conference sessions.
Anticipation is building for the opening reception at the Glass Cactus Nightclub, a two-story palace of 39,000 square feet overlooking scenic Lake Grapevine. Bruce Springsteen tribute group The B-Street Band will be on fire for the Fusion crowd.
Looking forward to a rockin’ opening session tomorrow at 7:45. The crowd is buzzing about a special announcement and surprise high-energy entertainment.
Ciao for now. Baby, we were born to run.
Wednesday, May 5, 2010
Letter from the President
As the economy begins to show hopeful signs of recovery, organizations are shifting their focus from survival to success. Critical to this success will be the ability of organizations to drive innovation to gain a competitive advantage. This battle will be won on the frontlines, by corporate foot soldiers.
Unfortunately, workforce learning and development has long been a victim of corporate budget cuts and scrutiny due in large part to the subjective interpretation of its business impact, notes Aberdeen.
For instance, many companies have cut technology staff levels too deeply, making it challenging for IT departments to keep pace with demands, warns Dave Willmer, executive director of Robert Half Technology. "Although businesses may be able to operate with stretched teams in the short term, being perpetually understaffed isn't sustainable and can detract from the overall productivity."
Willmer's right.
In this increasingly competitive global business environment, where organizations face mounting pressure not only to improve productivity, but also to capitalize on internal know-how and subject matter expertise, development and innovation will take on heightened organizational importance.
"An organization will only go as far as its leadership's ability to lead employees," says Elizebeth Varghese of Aon Consulting. "History has shown a new genre of competitors has risen from each economic crisis, capitalizing on innovative ways to do business. Conversely, those organizations that have focused on 'just getting by' lose market share and may eventually disappear. Those employers turning their attention to building a focused workforce in 2010 ... will see a 'bottom-line' benefit."
"To excel during changing times and the economic recovery, we believe organizations must take an 'offensive' approach, implementing talent strategies dedicated to driving innovation," adds Jeff Schwartz, principal, Human Capital, Deloitte Consulting, LLC. This is where technology comes in.
For example, solutions that integrate enterprise information can provide employees with critical, cross-database information, such as transaction data, in real-time. This information, in turn, can give today’s knowledge workers the ability to make higher-quality, more rapid decisions, because they can base their decision-making on higher-quality, more up-to-date information, notes Aberdeen.
High performing organizations are increasingly seeing the need these types of knowledge management systems as being critical to ensuring employees have the information and tools they need to do their jobs, according to the results of a recent survey by CCH, a Wolters Kluwer business.
"The numbers are staggering," says CCH President Mike Sabbatis. "It's estimated that knowledge workers spend 15 to 35 percent of their time looking for information they need to do their jobs, and 40 percent of the time they never find it." High performing organizations are taking steps to ensure this productivity drain is stopped. Today, 32 percent use knowledge management systems, and the rate of adoption is expected to exceed 50 percent in three years, according to the CCH survey.
Several factors are driving this strong demand for knowledge management solutions, including continued staffing challenges and the demand for increased productivity, Sabbatis explains.
You can add the desire for innovation to that list.
Regardless of the economy, TAWPI will continue to provide its members -- many of whom are on the frontlines of their industry every day -- with the educational resources and tools they need to drive innovation and best practices across their organizations. From in-person events and actionable studies and reports, to industry councils and online resources, we are committed to facilitating the exchange of ideas that make businesses smarter. And we have even more resources planned.
TAWPI is excited about the future that lies ahead. Thanks for joining us on the journey!
Sincerely,
Frank Moran
President
TAWPI
Unfortunately, workforce learning and development has long been a victim of corporate budget cuts and scrutiny due in large part to the subjective interpretation of its business impact, notes Aberdeen.
For instance, many companies have cut technology staff levels too deeply, making it challenging for IT departments to keep pace with demands, warns Dave Willmer, executive director of Robert Half Technology. "Although businesses may be able to operate with stretched teams in the short term, being perpetually understaffed isn't sustainable and can detract from the overall productivity."
Willmer's right.
In this increasingly competitive global business environment, where organizations face mounting pressure not only to improve productivity, but also to capitalize on internal know-how and subject matter expertise, development and innovation will take on heightened organizational importance.
"An organization will only go as far as its leadership's ability to lead employees," says Elizebeth Varghese of Aon Consulting. "History has shown a new genre of competitors has risen from each economic crisis, capitalizing on innovative ways to do business. Conversely, those organizations that have focused on 'just getting by' lose market share and may eventually disappear. Those employers turning their attention to building a focused workforce in 2010 ... will see a 'bottom-line' benefit."
"To excel during changing times and the economic recovery, we believe organizations must take an 'offensive' approach, implementing talent strategies dedicated to driving innovation," adds Jeff Schwartz, principal, Human Capital, Deloitte Consulting, LLC. This is where technology comes in.
For example, solutions that integrate enterprise information can provide employees with critical, cross-database information, such as transaction data, in real-time. This information, in turn, can give today’s knowledge workers the ability to make higher-quality, more rapid decisions, because they can base their decision-making on higher-quality, more up-to-date information, notes Aberdeen.
High performing organizations are increasingly seeing the need these types of knowledge management systems as being critical to ensuring employees have the information and tools they need to do their jobs, according to the results of a recent survey by CCH, a Wolters Kluwer business.
"The numbers are staggering," says CCH President Mike Sabbatis. "It's estimated that knowledge workers spend 15 to 35 percent of their time looking for information they need to do their jobs, and 40 percent of the time they never find it." High performing organizations are taking steps to ensure this productivity drain is stopped. Today, 32 percent use knowledge management systems, and the rate of adoption is expected to exceed 50 percent in three years, according to the CCH survey.
Several factors are driving this strong demand for knowledge management solutions, including continued staffing challenges and the demand for increased productivity, Sabbatis explains.
You can add the desire for innovation to that list.
Regardless of the economy, TAWPI will continue to provide its members -- many of whom are on the frontlines of their industry every day -- with the educational resources and tools they need to drive innovation and best practices across their organizations. From in-person events and actionable studies and reports, to industry councils and online resources, we are committed to facilitating the exchange of ideas that make businesses smarter. And we have even more resources planned.
TAWPI is excited about the future that lies ahead. Thanks for joining us on the journey!
Sincerely,
Frank Moran
President
TAWPI
Tuesday, May 4, 2010
FUSION Preview
Posted by Mark Brousseau
They say breakfast is the most important meal of the day.
In this case, it is critical to the future success of your AP operation.
Join IAPP CEO Tom Bohn and PRGX President and CEO Romil Bahl at 7:45 a.m. on Tuesday, May 11, as they unveil the results of a groundbreaking new tool for measuring the efficiency and effectiveness of AP operations.
The AP Productivity Index, developed by IAPP, PRGX and APQC, is the first tool of its kind to gauge the impact of AP metrics such as cost, staff productivity, turnaround time, and error rates.
During this breakfast presentation, Bahl will share the findings of the index, providing qualitative information on the practices, business models and attributes of AP Top Performers. The results may surprise you! Bahl also will arm CFOs and AP leaders with questions they can take back to their operations to identify areas for improvement. You'll also learn how you can participate in the index.
So set your alarm, and set your future success in motion!
They say breakfast is the most important meal of the day.
In this case, it is critical to the future success of your AP operation.
Join IAPP CEO Tom Bohn and PRGX President and CEO Romil Bahl at 7:45 a.m. on Tuesday, May 11, as they unveil the results of a groundbreaking new tool for measuring the efficiency and effectiveness of AP operations.
The AP Productivity Index, developed by IAPP, PRGX and APQC, is the first tool of its kind to gauge the impact of AP metrics such as cost, staff productivity, turnaround time, and error rates.
During this breakfast presentation, Bahl will share the findings of the index, providing qualitative information on the practices, business models and attributes of AP Top Performers. The results may surprise you! Bahl also will arm CFOs and AP leaders with questions they can take back to their operations to identify areas for improvement. You'll also learn how you can participate in the index.
So set your alarm, and set your future success in motion!
FUSION Preview
Posted by Mark Brousseau
Coming to Dallas early for FUSION 2010?
Join me for a special networking lunch on Sunday, May 9, beginning at 11:30 a.m. in Dallas 6 and 7 at the Gaylord Texan Resort & Convention Center. The lunch is open to all FUSION registrants.
During this complimentary lunch, you will have an opportunity to meet other FUSION attendees in a casual and comfortable setting -- and take away some great tips for improving your operations.
Prizes also will be awarded.
Have lunch with us and get your FUSION experience off to a great start!
Coming to Dallas early for FUSION 2010?
Join me for a special networking lunch on Sunday, May 9, beginning at 11:30 a.m. in Dallas 6 and 7 at the Gaylord Texan Resort & Convention Center. The lunch is open to all FUSION registrants.
During this complimentary lunch, you will have an opportunity to meet other FUSION attendees in a casual and comfortable setting -- and take away some great tips for improving your operations.
Prizes also will be awarded.
Have lunch with us and get your FUSION experience off to a great start!
Tuesday, April 27, 2010
TAWPI @ NACHA Payments
today Magazine Editor Mark Brousseau greets George H. Bassous, chief technical officer, Affirmative Technologies, this afternoon at NACHA's Payments 2010 at the Washington State Convention Center in Seattle.
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