By Mark Brousseau
Many vendors wonder about the true costs of exhibiting at trade shows. Now, Exhibit Surveys Inc.'s 2006 Trade Show Trends Report provides some answers. According to the study, exhibitors spend an average of $126 per attendee that enters their exhibit and expresses an interest in their products and/or services. Moreover, exhibitors spend an average of $236 per attendee that engages in conversation with a staff member. How does this compare to your company's exhibit costs? E-mail me at m_brousseau@msn.com.
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