Saturday, December 27, 2008

What's Hot in e-Commerce

By Mark Brousseau

Will mobile commerce take over in 2009? Will consumers continue to browse online and shop offline … or will it be the other way around? What new uses for social networking sites will retailers find in the New Year? Guidance offers its thoughts on the hottest new trends for online retail and technology.

... Mobile will NOT be the killer app for eCommerce -- at least not as a shopping channel in and of itself. But it will become hugely useful as a companion to both online and offline shopping.

... Commerce will become even more collaborative. Social commerce enables interaction among shoppers in a variety of forms, while collaborative commerce takes it to the next level by enabling “the group” to purchase together, or have a say in product development.

... Corporations will “become” social. Larger companies will bring social networking in-house.

What do you think? Post your comment below.

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