Want to be Remembered?

By Mark Brousseau

Attention vendors: If you want to make your exhibit booth more memorable, focus on the steak, not the sizzle. According to Exhibit Surveys Inc.’s annual Most-Remembered Exhibits study, 68.1 percent of respondents attributed their memories of the top 22 exhibits of 2006 to “product interest” followed by “company name” (54.8 percent) and “product demo” (51.2 percent). Promotional giveaways – which swayed only 13.9 percent of respondents – was the least important factor to which respondents attributed their memories of top exhibit booths.

So before you buy those cases of light-up bouncing balls, remember that recognizable company names, buzz-worthy new products and engaging presentations are traits that put exhibits permanently on attendees' minds. What exhibit booths did you think were most memorable at this year's TAWPI Forums & Expo in Boston? E-mail me at m_brousseau@msn.com.