Webinar Informatin:
Almost 30% of banks that offer remote deposit capture to their commercial / corporate customers see it as an essential survival strategy. This webinar will provide basics to help you maximize your investment in remote deposit capture, and will suggest key elements of a successful marketing plan that will help you: target commercial prospects, identify communication channels, create appropriate messaging, and drive commercial customers to your bank.
The session will cover:
• The basic features and benefits associated with remote deposit capture, and how to articulate them to your prospects.
• How to identify market opportunities by verticals.
• A basic set of tools for creating a marketing plan around your remote deposit capture offering.
Ample time will be allotted for questions from the audience.
This webinar will provide a broad overview of the essentials for marketing remote deposit capture. For in-depth strategy advice and a practical tool kit, industry professionals should attend “Essentials for Marketing Remote Deposit Capture” on August 12 at TAWPI 2007 Forums & Expo in Boston. See more at www.tawpi.org/forumexpo.html.
Speaker:
Lisa Collins is director of marketing at Alogent Corp, the industry’s leading image deposit automation solution provider. Collins has more than ten years in technology marketing, including seven years in the payments industry.
WHO SHOULD ATTEND
Business, operations, IT and product strategists responsible for payments, product management and cash management.
Registrations must be received by July 18 @ 5:00 pm EST and will not be accepted without payment. Confirmation and handout materials will be sent to the email address provided on this form. Cancellations must be made in writing to jstar@tawpi.org. 50% refund for cancellations made after July 18.
To register, click here.
View Fees Click Here:
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