Thursday, March 12, 2009

Healthcare Feels Revenue Pressure

By Mark Brousseau

Efforts to cut healthcare costs and do more with less continue to deliver bottom line results, Doug Bilbrey, executive vice president, sales & marketing, The SSI Group, said this afternoon during a presentation at the Seventh National Medical Banking Summit in Nashville, TN. But the next phase of the industry’s evolution will see more pressure to maintain and drive revenue growth to survive.

“With the unprecedented wave of new regulations, heightened awareness of corporate governance standards, and greater investor expectations, the need to make decisive value-producing technology investments will impact long-term healthcare strategies,” Bilbrey said. “These trends already are impacting the industry today, but they are going to have a more profound impact in the future.”

Against this backdrop, Bilbrey said medical banking platforms can help free up specific measureable and currently unrealized potential that can immediately support revenue and asset growth.

“The medical banking industry’s role is to provide visionary leadership,” Bilbrey said.

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