Friday, November 7, 2008

Companies Require Fast ROI

By Mark Brousseau

Russ Stalters, Information/Records Manager for BP America has a message for data capture solutions vendors: if your solution can’t solve an end-user’s business problem, or can’t help solve a problem, don’t even bother pitching it to the end-user.

Stalters spoke during AIIM's 33rd Annual Document Management Service Providers Executive Forum in Austin last week.

In light of the current economic situation, end-users are solely focused on solving current problems, and achieving significant hard dollar savings. "Going into next year, companies like us will be head count constrained, and we're going to be looking for solutions to help us reduce costs and improve efficiency," Stalters said.

Similarly, if your data capture solution can’t deliver ROI in a year, forget it. “Companies like BP America simply aren’t looking at anything with a long-term ROI,” Stalters says. "We need vendor solutions to add value quickly and easily."

“Because of the economy, we are not going to be making big capital investments,"Stalters says. "And if I’m going to tell a business unit about an information management solution, and it doesn’t deliver hard-dollar savings, they don’t want to hear it. When you can prove it can solve a business problem, and deliver hard dollar savings, it will fly.”

As a result of the focus on fast payback, data capture solutions must also be up and running a quarter, or two quarters tops. “Business leaders are driven by time-to-market,” Stalters says. “And they are looking for ways to differentiate themselves from their competition.”

What do you think? Post your comments below.

No comments: